MWC Barcelona Spain February 2024

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MWC Barcelona Spain February 2024

Updated: April 22 2024 03:02


The Mobile World Congress (MWC) 2024 in Barcelona was a grand showcase of innovation and industry trends, setting the stage for the future of technology. This influential tech gathering officially began in the heart of Barcelona, with major smartphone makers and telecom companies leaving a huge footprint1. The event saw over 101,000 in-person attendees from 205 countries and territories, with more than 59% representing industries adjacent to the core mobile ecosystem.




Mobile World Congress 2024: A Glimpse into the Future of Technology

The first day of the event was marked by expert thought leadership and the unveiling of the hottest technology. One of the keynotes, “Open Gateway – The Art of What’s Possible,” discussed how global partnerships and fair governance can deliver a sustainable and mutually beneficial value chain. Another keynote, “The Digital Vision for Telcos,” moderated by Accenture’s Julie Sweet, brought together some of the world’s biggest mobile operators.




The Xiaomi Mijia Pipi Lamp ditches the traditional controls for gesture control and smart home integration. With a wave of your hand, you can turn it on or off, adjust brightness, or even trigger other smart devices in your room. The lamp can even follow your hand movements, keeping your workspace perfectly lit.


The Pipi Lamp goes beyond functionality. It has a built-in camera that allows it to respond to your interactions and express a range of emotions through light effects. Plus, it works with the Mi Home app so you can control it from your phone, set schedules, and create custom lighting routines. While the built-in camera might be a privacy concern for some, and the light output isn't the strongest, the Pipi Lamp's innovative features and playful personality make it a standout choice for tech-savvy home office workers.

The Robot That's Almost Too Real

Those who attended MWC were greeted by Ameca's hauntingly human appearance. Its facial expressions were eerily realistic, conveying emotions with a subtlety that left some attendees a touch unsettled (in a good way!). This expressiveness is thanks to next-generation technology that allows Ameca to mirror human emotions in real-time. But Ameca is more than just a talking head. This robot is packed with cutting-edge tech. Its eyes house cameras, and it boasts hidden microphones for natural conversation.

The second-generation Ameca even moves freely, thanks to a battery-powered system. This robot could revolutionize customer service, healthcare, and even education. Imagine a future where robots with Ameca's capabilities can provide companionship to the elderly or offer personalized instruction to students. Of course, with great advancements come big questions. The uncanny valley effect, where robots become too human-like and cause discomfort, is a concern. Additionally, the ethical implications of AI need careful consideration.


AI and 5G Capabilities

The main trends at MWC 2024 were AI, 5G, and always-on connectivity. In a keynote titled “Our AI Future,” Demis Hassabis and Steven Levy sat down to discuss the rapid evolution of AI and how it’s changing our world. This trend was further emphasized by the formation of an AI alliance by telecom giants. Qualcomm, a leading company in the mobile industry, showcased the latest and most impressive advancements in AI, Connectivity, Mobile, Automotive, XR, 5G Advance, 6G, and much more.

Motorola wearable-phone concept

Motorola showcased a bendable phone that promises to bring some genuinely new ideas to the smartphone space. This flexible display allows you to bend and twist your phone in a way that could entirely change how you use it and what you use it for. This concept, announced back in 2023, has now been brought to life at MWC 2024. The device, encased in a textile-covered back, features multiple hinges, allowing it to bend into various shapes. When unfolded, the concept looks and feels just like a regular smartphone with a 6.9-inch display diagonal.


What sets this device apart is its ability to transform into different forms to fit different user needs. One of the most intriguing features is its ability to wrap around the wrist. To wear the device on your arm, you first need a magnetic wristband. The phone then wraps around, and you can use the top part of the display as you would the cover screen on a Motorola flip phone or, if you prefer, switch the display to a watch face. You can also fold the device into an arch and play Connect Four with a friend or use it as a bedside clock. While this bendable phone is a fascinating concept, it's important to note that it's currently a proof of concept device. Motorola hasn't announced any plans to bring this device to market anytime soon.



MediaTek's On-Device GenAI Revolution

MediaTek showcased its groundbreaking on-device generative AI technology, demonstrated on a prototype smartphone featuring MediaTek’s flagship 4nm-based Dimensity 9300 SoC, is capable of creating high-quality images and animated videos from text descriptions in real-time. This innovative feature was part of MediaTek's GenAI suite, which was a highlight of the event. The GenAI suite includes several industry-first features. The SDXL Turbo on-device real-time text-to-image generator instantly generates images of unparalleled quality in just a single step. The Stable Diffusion Video generation on-device enables fast image-to-video generation, capable of a range of animation styles. These applications are performed entirely on the smartphone, demonstrating the extreme performance and capabilities of the flagship Dimensity 9300, which includes MediaTek's latest 7th generation AI processor. See below the realtime GenAI Animation demo at the booth:


MediaTek's GenAI technology is not just about creating personalized avatars or generating images and videos from text⁴. It also includes the Low Rank Adaptation Fusion (LoRA Fusion) on-device, which can address up to 33 billion parameters, while also reducing the storage cost of each generative AI app by up to 90%². With these advancements, MediaTek is pushing the boundaries of what's possible on a smartphone, offering users a more immersive and personalized experience⁴.

Google's Presence at MWC 2024

Google's presence at MWC 2024 was marked by the introduction of their custom Android pins. The Google booth, known as "Android Avenue," offered an immersive experience showcasing Android hardware and software features. Attendees could collect Android pins from 19 different booths across Fira de Barcelona¹. Each pin represented "The Bot" engaged in a different sport or activity. This interactive experience was a highlight for many attendees, offering a fun and engaging way to explore the event.


Samsung's Presence at MWC 2024

Samsung Electronics showcased their new mobile experiences with Galaxy AI at MWC 2024. Visitors to the Samsung booth could experience Galaxy AI hands-on across all Galaxy products. The centerpiece of the booth was the Galaxy S24 series, leading the way into a new era of mobile AI. Samsung also displayed the Galaxy Book4 series, Galaxy Watch6 series, and the Galaxy Ring, which was being publicly displayed for the first time. The Samsung Galaxy Experience booth was located in Hall 3 of the Fira Barcelona Gran Via.



MWC 2024 was more than just a tech event; it was a glimpse into the future. From AI to 5G, the event highlighted the technologies that will shape our world in the coming years. As we look forward to MWC 2025, one thing is clear: the future of technology is exciting and full of endless possibilities.





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